Every once in a while, we tend to make mistakes. Like forgetting to take out the garbage, or doing the dishes (it’s my turn tonight).
Today though, we made a big mistake. And we’re not happy about it at all. Before announcing our latest event, we neglected to send out the details in the newsletter. Under ordinary circumstances, we’d simply send out another newsletter and then all would be well (or so we’d hope).
However, this is not an ordinary circumstance by any means. You see, we completely sold out our next event in only 3 hours. This left us not only shocked, but completely caught off-guard. We could not have anticipated the demand we saw today, and as such, we weren’t able to collect all the content in time for the newsletter, as well as post event information across any other networks before the 60 tickets were quickly snatched up.
We realize that you signed up for our newsletter to receive news about our events, and in that regard, we’ve failed you. We are truly sorry for any inconvenience this has caused you. But we have learned from our mistake. To prevent this from ever happening again, we pledge to announce the event in a newsletter fully 24 hours before we publicize it anywhere else (including our own website).
Once again, we’d like to apologize for this error. Each of you have been critical to our success, and we hope our actions today have not diminished your support for which we have worked so hard to attain. If you have any questions, please don’t hesitate to email [email protected].
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