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Refresh Events encourages collaborative partnerships, fosters education at all skill levels and creates networking opportunities within the Toronto interactive community.

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Archive for the “Social Media” Category

HootSuite 2.0 Launch – Social Media Fail?

Thursday, July 30th, 2009 | By: Justin Kozuch

Earlier today, HootSuite launched the new version of their site.

However, early access to the public beta could only be granted if you authorized the sending out of a tweet, which resulted in the Twittersphere looking something like this:

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Category: Social Media, Twitter | Tagged with , | Comments

HootSuite 2.0: A Walkthrough (Part 1)

Thursday, July 30th, 2009 | By: Justin Kozuch

HootSuite 2.0 is out and it’s boasting a TON of great features. Let’s take a look at what’s new:

The New HootSuite UI

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Category: Social Media, Tools & Services | Tagged with , , , | Comments

Twitter Homepage – Love it, or leave it?

Tuesday, July 28th, 2009 | By: Justin Kozuch

A few moments ago, the team at Twitter (under the direction of Doug Bowman) unleashed the new Twitter homepage:

It’s pretty interesting (and very telling of potential future plans) that they are able to segment their trending topics into time-based buckets. This only makes apparent the computing power of the Twitter API. The prominence of search has us thinking that Twitter is going in a new direction. It’s not just about conversations and connections anymore. We dare say: Twitter Search vs. Google Search? Round 1 of the battle has begun. The question is, who will be the real winner, and how will the battle be fought?

If you were the Creative Director at Twitter, in what direction would you have steered the design the home page? What would you have kept, and/or what you would you have added (or removed) to improve the user experience?

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Twitter Launches Twitter101

Friday, July 24th, 2009 | By: Justin Kozuch

Around 10pm EST yesterday evening, Twitter launched Twitter101, a users guide for businesses who are interested in joining this red hot social network.

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Social Media – What’s In It For You?

Thursday, March 19th, 2009 | By: Justin Kozuch

All too often, I hear organizations express their interest in establishing a presence on Facebook, Twitter, or any of the other social networking sites du jour. While I admire that they realize the value in social networks, I have to question their motives in being involved. Many organizations are now making the move to Facebook and Twitter, and for obvious reasons. With 175 million+ users on Facebook and approximately 4 million on Twitter, the benefits are huge.

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Category: Social Media, Twitter | | Comments

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