Refresh Events

Refresh Events encourages collaborative partnerships, fosters education at all skill levels and creates networking opportunities within the Toronto interactive community.

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Archive for the “Opinion” Category

Twitter as an Emergency Broadcast System

Friday, August 21st, 2009 | By: Justin Kozuch

If you live in Toronto, then surely you know that a massive storm swept through yesterday evening, dumping rain and debris onto city streets. At one point, funnel clouds touched down at the foot of Jarvis Street (only 2 streets away from where I’m sitting).

Dave Fleet wrote an excellent post this morning, “A Quick Social Media Analysis Of The Toronto Storm“, and it got me thinking. Given the number of Twitter users in Toronto, and that Twitter supports SMS notifications, can Twitter be used as an Emergency Broadcast System?

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How Toronto Organizations Are Getting The Shaft

Monday, August 17th, 2009 | By: Justin Kozuch

The Introduction

I have lived in this wonderful city on and off for about 6 years now. I love that my current neighborhood is situated near a few major lines of transit, numerous shops and within walking distance of some of Toronto’s most beautiful greenspace.

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Building Amazing Experiences

Monday, August 10th, 2009 | By: Justin Kozuch

On Friday evening, Elaine and I went out to meet some of the staff at London Taphouse (the venue for the Refresh Summer Social). When we arrived, we were greeted by professional door staff and served relatively quickly (OK, it was somewhat empty at 5:30pm) by a cheerful bartender.

As we waited for our meeting to kick off, I started to think a bit about how running an establishment is not unlike running any other kind of business: there are budgets to work with, laws to be obeyed, expectations to be met (especially if you have investors), and so on and so forth. Another commonality that came to mind was that, at all times, we should be working hard to build amazing experiences.

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Event Fatigue in Toronto

Thursday, July 30th, 2009 | By: Justin Kozuch

Yesterday afternoon, I had the pleasure of Saul Colt’s company over lunch, and we discussed various ways to monetize business and create a community around content. The conversation drifted towards the number of events that are being curated in the city of Toronto. I’d like to talk about how the conversation went and some thoughts that I have on this topic.

Before I go any further, I’d like to give credit to Saul Colt, as it was his insights that formulated the basis for this post.

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Registration Fees, Redux

Tuesday, June 23rd, 2009 | By: Justin Kozuch

In light of Dan Hocking’s post yesterday about charging registration fees to reduce event no-shows (and Joseph Thornley’s post as well) or more specifically, @alkerton’s comment, I wanted to post some additional thoughts about why we are considering such a move, and where the money would go.

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