StayFresh07: Tom Purves

April 20th 2009

7pm-10pm

MaRS Discovery District, 101 College Street, Collaboration Room 2 (map)

Admission: Free

Agenda

• 7:00-7:30: Mix & Mingle
• 7:30: Ignite Talks
• 8:15: Tom Purves, “How ‘Augmented Reality’ and the Mobile Web Changes Everything”
• 9:00: Post-event networking

Ignite Speakers

• Daniel Patricio, danielpatricio.com
• Rachel Young + Wayne A. Lee, camaraderie
• Dan Hocking, danhocking.com
• Elaine Chen, Sapient
• Evelyn So, Noesium
• Jason Sadler iwearyourshirt.com

Tom Purves

How "Augmented Reality" and the Mobile Web Changes Everything

Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old "real world", and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net.

Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well.

In the new augmented reality, the web surfs you.

The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps.

This event is now sold out! Thank you to everyone who registered!