Refresh Events - Toronto Interactive Media Usergroup

Refresh Events encourages collaborative partnerships, fosters education at all skill levels and creates networking opportunities within the Toronto interactive media industry.

Archive for the ‘Interviews’ Category

DoritosGuru - An Interview with Tony Matta

Yesterday, we sat down with Tony Matta, Vice President Marketing at Frito Lay Canada (http://www.fritolay.ca/). We spoke about crowdsourcing product development, reconnecting with customers and the use of social media as part of the DoritosGuru Campaign (http://www.doritosguru.ca/).

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