If you are like us, you probably want to exert a fair amount of control over your website; after all, it is an important part of your personal (or corporate) brand and deserves an equally fair amount of care and attention.
With that in mind, we searched for a solution to our problem: We wanted better control over our title and meta tags for SEO purposes. We were hesitant to use a plugin, because we felt that could be a more efficient way of handling such a small but important change. We quickly discovered that WordPress has a series of functions called Conditional Tags.