Yesterday evening, we held the 15th installment of our monthly gatherings at The Drake Hotel. The topical focus of the event was using Twitter as a customer engagement platform.

From l-r: Brad Ross (TTC); Jenn Godbout (The Drake Hotel); Shabnam Weber (The Tea Emporium); and Mary Pretotto (Rogers Communications Inc.)

Each of the panelists brought with them great insights and valuable advice, most of which was captured by a few of our live-tweeters:

I couldn’t agree more. May I suggest “listen” and “add value everyday” as things that should also be done.

I thought this was interesting. Anyone have any quick ideas/suggestions for the TTC?

There was quite a bit of discussion around social media measurement, and how each different organization measured their success. It was one of the most interesting discussions of the evening.

Well said, Brad. Any challengers to that statement? Post up in the comments!

Curious about this statement; is it because the unhappy customers aren’t aware of a Twitter presence, or are they resolving their issues through other channels?

Thanks, guys. Appreciate the feedback!

Check out all the tweets from last night at Feedback from the attendees

Don’t take our word for it; here’s what a few of our guests had to say:

“This was my first Refresh Event and I was very pleased. I will definitely be attending more events in the future. Congratulations, job well done!”Jessica Muhlbier, Social Media Strategist

“I’ve never been happier to part with $10. The value of the content and format was well worth both my money and time. This was my first time at a Refresh gathering, but rest assured there will be others. Thanks again!”Dave Duncan

“Great line-up of speakers, there was some great insight into how Twitter is being used for customer engagement by businesses of varying sizes.”Julie Tyios, Red Juice Media

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