Facebook Marketing: Inside and Out: Workshop: Refresh Events

Facebook Marketing: Inside and Out: Workshop: Refresh Events

  • Interested in learning more about how to promote your brand on Facebook? Want to understand how to leverage Facebook as part of a social media strategy? Or are you a developer looking to build the next great application? This day-long workshop, led by some of the most talented and well-known names in the Facebook community, are coming together to show you how Facebook and it’s components can be used to create engaging experiences on the world’s most popular social networking site.
    • Jay Goldman
    • Will Pate & Eli Singer
    • Michael Burke
    • Roy Pereira

    Jay Goldman, Rypple

    Join Jay Goldman, author of the O’Reilly Facebook Cookbook, for a fast-paced tour through the Facebook Ecosystem. We’ll take a quick look at the current opportunity, an overview of the Facebook integration points (including Apps, Pages, and Connect), and a quick dive into a Facebook Connect Case Study. The morning keynote will wrap up with an intro of the day’s speakers and the topics they’ll be covering.

    Jay has been providing a human side to technology for over ten years, as a technologist, user experience specialist, and visual designer. His career has been focused on the interaction between people and technology, and his insights have helped to greatly improve products on mobile, web, and desktop platforms, including IBM DB2 and Mozilla Firefox. Jay led Radiant Core’s Professional Services Team on a wide variety of award winning engagements across many industries, and is now helping tech startups to change the world as a consultant on products, technology, and design . He has been instrumental in the continued growth of the BarCamp community in Toronto and was one of the co-conductors of the very successful TransitCamp event held in partnership with the Toronto Transit Commission. Jay has been published in the Harvard Business Review and has written The Facebook Cookbook for O’Reilly Media.

    Will Pate & Eli Singer, Entrinsic Partners

    Abstract coming shortly!

    In 2005 Will co-founded Raincity Studios, Vancouver’s premiere new media design, development and web marketing firm in the “Web 2.0″ space. Will was the VP Sales and Marketing and built a community of clients around the business that kept us growing. Raincity has gone on to build some great community websites, acquire their technology partner Bryght, and open a Shanghai office.

    In 2006 Will became the Community Ambassador at Flock, a company building a web browser for the participatory and social web. Will was a bridge between community members and the entire company, and managed the community programs. His Silicon Valley experience gave him a different perspective on business and technology.

    He then went on to consult for several startups. Will went to Africa to study how to build a social network to help reduce harm and save lives from infectious disease, helped a local search company build their community strategy, and evangelized a design collaboration web service through a product and major partnership double launch. All the while Will has been co-hosting one of the best weekly technology video shows on the internet, commandN.

    Eli Singer is a founding partner of Entrinsic. His specialty is in social media, branding, community building and disruptive innovation. In 2008 Eli was published in the Harvard Business Review featuring a case-study on how social media can create a culture of collaboration, transforming civic institutions and reinvigorate their relationships with stakeholders. His recent client work includes Aeroplan, developing the global social media strategy for the Museum of Modern Art (MoMA), and creating a new channel strategy for Roy Thomson Hall Massey Hall leveraging blogging and mobile.

    Eli is the creator of CaseCamp, Canada’s social media unconference, and maintains his blog at Singer.to. Eli holds an honors degree from The Richard Ivey School of Business, has studied internationally, and enjoys a good game of pinball. He currently lives in Toronto.

    Michael Burke, AppsSavvy

    Social marketing is here to stay, but it has to be looked at through a different lens. The key is that it isn’t about the destination – it is about the people! With that in mind, learn about the contextually-relevant and integrated sponsorship ways to maximize social media marketing from the app-perspective, Facebook Fan Pages and the unexpected viral potential of connecting with people in social media. See examples of how brands and advertisers have leveraged Facebook to drive awareness, engage users and become apart of the conversation.

    As co-founder and president of appssavvy, Michael Burke is responsible for developing the organization, hiring and managing the team, and ensuring that appssavvy will continue to deliver the highest level of integrated, contextually-relevant marketing solutions to brand and agency clients and developer and publisher partners.

    He started his career as a technology recruiter, learning the fundamental of sales, hiring and customer management. Michael joined HotJobs.com in 1999, opened the Chicago office and grew with the company until it was purchased by Yahoo! in 2001. After 6 years of leading sales teams at Yahoo!, in 2007, Michael joined Chris at Freewebs and quickly recognized the opportunities surrounding widgets and social media applications. Working with traditional brands such as Ford, P&G and Kimberly Clark, Michael proved that the social media revolution was not limited to just teenagers and can be effective for all advertisers.

    Michael is also a frequent speaker on social media marketing. Since founding appssavvy in early 2008, he has participated in industry events, including SNAP Summit and Digital Hollywood Fall. Michael graduated from Boston College with a bachelor’s of arts degree in Marketing.

    Roy Pereira, Shiny Agency

    Take a deep look into Facebook applications, custom fan pages and Facebook Connect integration. Learn the terminology, build a quick app, and get the insight into what works for brands.

    Roy Pereira leads the creative and development teams at Shiny Agency. He was one of the founding forces behind Refresh Partners, a pioneer in the social network marketing industry and a co-creator and organizer of FacebookCamp Toronto, the largest Facebook event outside of Facebook F8. He has worked on over 40 Facebook marketing campaigns with some of the best advertising agencies in North America.

    Roy has been a marketing executive at both medium-sized public corporations and VC-funded startups. He also has a technical background with several patents and Internet standards to his name.


    Time Speaker
    9am-10am Jay Goldman
    10am-12pm Will Pate + Eli Singer
    12pm-1pm Lunch
    1pm-3pm Michael Burke
    3pm-5pm Roy Pereira

    Who this workshop is for

    This workshop is for digital strategists looking to get a clear understanding of why Facebook is the eminent platform of choice for creating great experiences and promoting their brand, as well as how to use Facebook as part of an overall social media strategy. This workshop is also for developers interested in learning how to build and deploy applications on the Facebook platform, using the various components such as Facebook Connect.


    No special software is required to participate in this workshop. Developers who are interested in attending this workshop should have a basic understanding of programming. Experience with PHP is recommended, but not necessary. If you are bringing a laptop, access to a power outlet and WIFI will be provided.

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