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StayFresh10: Jonathan Dunn
July 20th 2009
7pm-10pm
Centre for Social Innovation: 215 Spadina Ave, Suite 120 (map)
Admission: FREE
Agenda
- 7:00-7:30: Mix & Mingle
- 7:30: Ignite Talks
- 8:15: Jonathan Dunn, “Talking You Down From the Bleeding Edge: Making Mobile Work for All Communities”
- 9:00: Post-event networking
Featured Speaker
Jonathan Dunn
Ignite Speakers
- Adil Dhalla, “Citizens, Creativity and Killing the Recession”
- Justin Kozuch, “Lessons Learned in Community Building”
- Jenmy Huynh, “Finding Opportunities”
Jonathan Dunn
“Talking You Down From the Bleeding Edge: Making Mobile Work for All Communities”
The early days of widespread telephony often involved “party lines” where a community shared a single phone connection. Conversations would be shared, sometimes unintentionally; gossiping was practically a sport but important news could also be spread quickly.
Simpler times, but doesn’t it sound familiar?
Communities today are empowered with powerful digital tools and platforms for connecting, sharing, expression and organization. Increasingly, the mobile channel is extending and complementing the community experience bringing it with you anywhere you go and available at all times.
Whether you’re managing a brand or a community of interest, mobile can assist in acquiring, connecting, empowering and mobilizing your constituents. This talk will provide some tangible, practical solutions for engaging communities of all levels of sophistication proving that mobile is not just personal, it’s social.
About Jonathan Dunn
When Jonathan got started in mobile marketing, text to win promotions were just about all you could get brands to sign off on. As communications director and senior strategist for a Toronto-based mobile marketing firm, Jonathan worked on mobile messaging, web, advertising and application campaigns for some of Canada’s biggest brands. He’s also taught the Canadian Marketing Association’s course on mobile marketing and sat on the Interactive Advertising Bureau’s mobile and emerging platform committees.While he does just fine with his Blackberry Curve, Jonathan occasionally confesses to iPhone envy before launching into a spiel about his interest in mobile marketing providing genuine consumer utility vs. entertainment.
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