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Refresh Events @ Net Change Week
June 11th 2009
6pm-9pm
MaRS Discovery District, 101 College Street, Auditorium (map)
Admission: Free
Agenda
- 5:00-6:00 Mix & Mingle
- 6:00-6:05 Opening Address
- 6:05-6:30 Darius Bashar, DailyChallenge
- 6:35-7:00 Evelyn So, Noesium
- 7:05-7:30 Jeson Patel, SocialDeck
- 7:35-8:00 Tamera Kremer, Wildfire Strategy
- 8:05-8:15 Break
- 8:15-9:00 To Be Determined
- 9:00 Closing Comments and Post-event networking
What is Net Change Week?
Net Change is Canada’s first week long, city wide event designed to dissolve the divide between digital professionals and social change-makers. Powered by SiG@MaRS Net Change is a concerted effort to join forces in order to:
- Minimize overlap between practitioners and capacity builders
- Have a single entry point for participants
- Give continuity to stand-alone programming
And finally, but no less important, facilitate cross-disciplinary learning to create new models for change. Be part of the Net Change!
About Darius Bashar
Darius currently resides as the President and Co-founder of DailyChallenge.org. Daily Challenge is an innovative social networking site that encourages its users to participate in daily activities, or ‘challenges,’ users can take up in the real world that will positively impact themselves and their communities.Previous to that, Darius acted as the CEO and Co-founder of Apollo Media, a boutique interactive agency that works with Canadian advertising agencies to ensure that they stay on the cutting edge of what is hot and new in social media. Darius’ role at Apollo Media was to help create explosive campaigns that ignite the Internet and enrich their client’s brands, positioning them as leaders in their industry online.
Darius attended the University of Toronto and sits on the Board of Directors for Apollo Push Inc. and the Junior Chamber International, Toronto faction. Darius was also one of the organizers of Pay It Backward Day (#pibTO) which was a fund raising event that utilized social media to inspire Canadians to reach out into their offline communities and support the SickKids Foundation by buying the person behind them a coffee/tea.
In addition, Darius is a proud supporter of local events such as Refresh Events, Wired Wednesdays, GenYTO and FacebookCamp.
About Evelyn So
A digital veteran with an 18 year track record, Evelyn has been helping businesses connect with their customers via technology throughout the waves of Web 1.0, Internet banking, video on demand, interactive television, multi-platform applications and Social Media.Evelyn brings to each engagement a result-driven collaborative approach, executed in “several languages” due to her hands-on experience in technology development, customer experience, marketing strategy and business management.
In 2002, Evelyn founded Noesium Consulting Inc., a digital consulting boutique that provides Insights, Strategies and Solutions to help companies attract, maintain and grow dialogues with their customers through technology. Noesium’s Integrative Digital Thinking™ has been successfully applied to client projects across a spectrum of industries and platforms by bridging 5 key elements of a digital solution: Customer Experience, Technology, Marketing, Business Strategy and Operation. Results: a fitting solution at the right time with the right cost.
Prior to establishing Noesium, Evelyn held senior positions in both corporations and agencies in Canada and England. Evelyn holds a M.Sc. degree from University College London (UCL) and a B.Sc. (Honours) degree from the London School of Economics and Political Science (LSE), University of London, U.K.
About Jeson Patel
Jeson is the co-founder of the social gaming startup, socialDeck. At socialDeck, Jeson and his team are bringing a social gaming experience to a wide array of mobile and PC platforms. Prior to starting socialDeck, Jeson spent the 4 years at Microsoft in Seattle as an engineer on the Remote Desktop team. As a key contributor to the team Jeson was responsible for several significant architectural changes, as well as being an important contributor of new IP with a number of patents pending. Jeson helped deliver the release of Remote Desktop for Windows Vista, XBOX 360 Media Center Extender, Windows Live Mesh and the upcoming release of Microsoft Live Meeting. Prior to working at Microsoft, Jeson worked at Sun Microsystems Labs and a number of smaller startups. Jeson is a graduate of the University of Waterloo, Computer Engineering.About Tamera Kremer
Tamera Kremer is a seasoned marketing, social media and digital communications strategist, blogger, thought leader, and public speaker. She has almost 15 years experience in interactive creative and strategic planning and execution, integrated launch campaigns, and developing customer lifecycle relationship building strategies with Tier 1 brands in both Canada and the United States. Her accomplishments include leading the strategic development of the award-winning eInterchange program for General Motors of Canada, developing the creative concept and strategy for the innovative and eco-friendly Sharp AQUOS 1080p D82 Challenge, and the strategic development of the ground-breaking Canadian Budweiser-NFL cross-promotion which integrated NFL league and team branding with the client’s retail, interactive and event channels. Most recently, as Founder of Wildfire Strategic Marketing, Tamera helps clients develop innovative and integrated digital marketing and social media strategies that drive business and communications results.In addition to her passion for all things digital, Tamera is actively involved in the social change arena, founding SustainabilityCamp in Toronto an open workshop for sharing ideas and collaborating on linking online and offline social change activities to build a sustainable future. She also volunteers her time and skills to a variety of other social causes within the Toronto tech community.
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