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  • Tamera Kremer, “The Social Tools Won’t Save You”

    January 18th 2010, 6:30pm

    The Drake Hotel, 1150 Queen Street West, Toronto (map)

    Admission: $10

    Agenda

    • 6:30-7:00 Mix & Mingle
    • 7:00-7:30 Demo: Sysomos MAP & Heartbeat
    • 7:30-8:30 Presentation: “The Social Tools Won’t Save You”
    • 8:30-9:00 QA
    • 9:00 Post-Event Networking

    Presentation: “The Social Tools Won’t Save You”

    Social media is on everyone’s radar as we head into 2010, and while there are solid case studies proving the power of using the social web to drive business and relationships, social networking tools are not the answer to all marketing woes. Too many people believe that if you just open a Twitter account or run a UGC contest you are all set with customers, only to get burned in the space down the road. Social media is powerful when based on a solid foundation for engagement and a strategy that looks for long-term engagement vs quick hits. In this talk learn why integrating social media within the organization and engaging directly with customers and employees is the way to drive meaningful success, and what the tools can and cannot do for your company.

    Register Now

    About Tamera Kremer

    Photo of Tamera Kremer Tamera Kremer is a seasoned marketing, social media and digital communications strategist, blogger, thought leader, and public speaker. She has almost 15 years experience in interactive creative and strategic planning and execution, integrated launch campaigns, and developing customer lifecycle relationship building strategies with Tier 1 brands in both Canada and the United States. Her accomplishments include leading the strategic development of the award-winning eInterchange program for General Motors of Canada, developing the creative concept and strategy for the innovative and eco-friendly Sharp AQUOS 1080p D82 Challenge, and the strategic development of the ground-breaking Canadian Budweiser-NFL cross-promotion which integrated NFL league and team branding with the client’s retail, interactive and event channels. Prior to joining Teehan+Lax as Partner – Strategic Consulting, Tamera ran a boutique strategic marketing consultancy that focused on helping brands develop well rounded marketing strategies, and integrating social media in the DNA of their business. At Teehan+Lax Tamera helps clients develop innovative and integrated digital marketing and social media strategies that drive business and communications results.

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