Welcome to another edition of the Weekly Community Events Guide for the week of Jan 25th to January 29th, 2010. Each and every Monday, we list upcoming events in the web, technology, marketing, social media, public relations and communications space in Toronto and bring them to you. Event details are provided by the simply awesome YouSayYeah Calendar and Eventbrite. Don’t see your event listed here? Get in touch with your event details.
There’s alot going on this week, so let’s jump into it!
Advertising
Advertising Week
Jan 25th-Jan 29th 2010
Multiple locations within Toronto
Advertising Week will build on the success of the inaugural Canadian event held in 2009. Under the leadership of the ICA, Advertising Week will be held from January 25–29, 2010 in six of Canada’s creative hubs: Toronto, Montreal, Halifax, Vancouver, Edmonton and Calgary. Please plan to attend, to celebrate the wonderful business of creativity, ideas and communication.
Tickets (multiple price points, see website for details)
IT Security
Disclosure Matters: Learning to Listen to Security Researchers
Monday January 25th 2010, 6:30pm
Fionn MacCools (181 University Ave.)
When security researchers discover bugs which impact the confidentiality, availability, or integrity of data, they are faced with a tough challenge: how to get information to the right people, and ensure that things get fixed or mitigated so that users are protected. Drawing on lessons from the free and open source software communities, Leigh will talk about how hackers (the good kind!) wish you’d deal with security vulnerability disclosure.
Tickets ($10)
User Experience
UX Book Club Toronto: Don’t Make Me Think by Steve Krug
Tuesday January 26th 2010, 6:00pm
OCAD sLab, Sharp Centre for Design, Suite 600 (100 McCaul St)
UX Book Club Toronto kicks off 2010 with a discussion of Steve Krug’s “Don’t Make Me Think, 2nd edition.” It’s not necessary to have read the book to participate, but you will get more from the discussion if you have.
We’ll head over to Sin & Redemption for socializing after the discussion portion of the evening.
As usual, we will choose our next book at the meeting so come with suggestions of your favourite UX books to help us decide.
All people interested in user experience and design are welcome. Bring a friend — you never know who’s going to show up!
Tickets (free!)
Marketing
Digital Body Language: Deciphering buyers behaviors in 2010
Wednesday January 27th 2010, 5:30pm-8:30pm
Ivey ING Leadership Center (130 King Street West, Exchange Tower)
On behalf of the Toronto Salesforce.com user group I’m proud to announce that Steve Woods, the author of Digital Body Language, and co-founder / CTO of Eloqua will lead an evening all about marketing automation.
Steve will be discussing how the world of marketing has changed now that buyers are often in control. Innovative marketers must change their approach to understanding buyers and their digital body language via new technologies like marketing automation. Specifically he will be discussing:
- How buyers and buyer research has changed over the past few years
- What that means in terms of understanding buyer interest and buyer intentions
- How marketing and sales can work together to better drive revenue in this environment
- What this all means within Salesforce.com and how marketing automation helps complete the CRM picture
Tickets (free, waiting list now in effect)
Networking
NewPath Networking
Wednesday January 27th 2010, 6:00pm-9:00pm
Starbucks (1909 Yonge St)
By popular request, we’re back into our old school networking meeting again. Let’s hook up at the Starbucks at Yonge and Davisville, right off the TTC.
On the agenda:
- What projects are you working on?
- What are some challenges facing your business presently?
- How can other members of NewPath help?
Hope to see you there!
Tickets ($10)
Startup Drinks Toronto
Wednesday January 27th 2010, 7:35pm-10:00pm
Imperial Pub (4 Dundas St. E. [Library Room])
We’re starting the new year off with Startup Drinks 6! We’re continuing to keep the spirit of the startup community alive, one pint at a time on Wednesday, January 27th. It’s a simple concept: a grassroots effort to make sure startup folks get in touch and stay in touch.
Tickets (free!)
Rich Media
FlashinTO v85.0
Wednesday January 27th 2010, 7:00pm-10:00pm
Function 13 (156 Augusta Avenue)
Each month FlashinTO hosts a monthly ‘gathering’ of people. Designers, developers, and anyone else interested in chatting and seeing some cool presentations and mingling and meeting some others in the industry. All are welcome, no RSVP needed, and its free! Some come out and join us! And as always, its cheap beer, and FREE pizza!
On the agenda:
- 7:00pm: Doors Open —- Come and network and mingle!
- 7:30pm: Jason Theodor, Creative Director, Critical Mass Toronto. Presentation, “How to BS Better: A short guide on how to tell better stories”
Tickets (free)
Programming
Developing for Windows 7
Thursday January 28th 2010, 6:00pm-8:30pm
Manulife Financial (200 Bloor Street East)
This session will help you learn what makes a good Windows 7 application. Come see how taskbar jump lists and taskbar previews and controls give your users an intuitive, productive, and fun user experience on Windows 7! Learn about restart & recovery, network awareness, power awareness, and more! Explore how simple it is to leverage a free library from Microsoft and add these features to your application with just a few lines of code! You can even create a single executable that runs fine on older versions of Windows and “lights up” on Windows 7.
During this session, we’ll drill into the features provided by Windows 7 and how to add them to your application using the Windows API Code Pack for the .NET Framework. Samples in both Visual Basic and C# will cover shell integration (taskbar, previews, and more), restart & recovery, power awareness and much, much more! Learn how to add your own tasks to a jump list taskbar, to recover from a reboot or a crash without losing any user data, and to modify your application’s behaviour to conserve battery power. When you leave this session you’ll be ready to transform the user experience your application provides and take full advantage of Windows 7!
Tickets (free!)
Social Media
Social Media For Business
Tuesday January 26th 2010, 6:30pm-9:30pm
Toronto Business Development Centre (1071 King Street West)
TBDC’s new seminar series takes place four consecutive Tuesday evenings beginning January 26, 2010. Join Jaime Almond, Social Media Strategist and Business Coach, as she talks strategies and offers advice on how Social Media can help grow your business. Sign up for all four sessions and begin the new year with your business positioned to grow with the better understanding of how to improve your Internet presence using the tools Social Media offers. This could be the best business investment you make in 2010.
Tickets ($50 in advance, $60 at the door)
Making the most of social media
Friday, January 29, 2010 from 7:00 AM – 9:30 AM (ET)
Verity (111 Queen Street East)
This event will show you how to make the most of the latest digital platforms including blogs, Facebook and of course… Twitter. It will also take you through case studies of charities effectively using social media platforms to connect with donors and volunteers and to raise their profile.
Tickets ($35 for CCN members, $45 for non-CCN members)
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