Welcome to another edition of the Weekly Community Events Guide for the week of Jan 18th to January 22nd, 2010. Each and every Monday, we list upcoming events in the web, technology, marketing, social media, public relations and communications space in Toronto and bring them to you. Event details are provided by the simply awesome YouSayYeah Calendar and Eventbrite. Don’t see your event listed here? Get in touch with your event details.
There’s alot going on this week, so let’s jump into it!
Social Media
Build Social Capital with Robert Campbell
January 20th 2010, 6:00pm-9:00pm
Centre for Social Innovation, Suite 120 (215 Spadina Ave)
Learn by doing as Rob Campbell demonstrates exactly how to build “Story Funnels to Buckstops” and works through the little known principles of article replication, blogvertising and discussion forum marketing.
Story Funnels to Buckstops is the methodology Robert uses to put clients on the first page of Google search, diminish negative press, and generally increase his clients findability.
Tickets ($40)
Branding
Managing Your “Personal Brand” – Your Digital Career Lifecycle
January 19th 2010, 6:00pm-8:00pm
Sutton Place Hotel, Wellesley Room (955 Bay St)
In this engaging session, Maggie Fox, CEO of Social Media Group, will share her extensive practical knowledge on managing your “digital personal brand” from your first job to mature career positioning.
Social media requires you to act as curator, cultivator and manager of your personal branding message. This session will highlight the fundamental strategies necessary to protect your online reputation and will underscore techniques to monitor your business and personal web presence. Know where you are in your digital career lifecycle and make the most of it.
Tickets (pricing structure varies)
Entrepreneurship
Nspire presents Entrepreneurship 101
January 21st 2010, 6:00pm-8:00pm
Hart House 2/F Music Room (7 Hart House Cir)
Entrepreneurs come from all walks of life and are typically interested in generating profit, creating an impact and attaining success in their respective industry. Throughout the past few decades, entrepreneurship has helped drive industry to new heights and introduced consumers to what are now indispensable goods and services.
Now it’s your turn. Want to leverage your academic studies and use them to make money? Think you are ambitious, bold and have what it takes to make it big in industry? Nspire encourages you to join us and learn more about how Entrepreneurship is more than just running a business, it’s a state-of-mind.
Our accomplished speaker panel will provide you with invaluable insights on what it takes to successfully start and run a business. They will share the secrets to successfully competing and collaborating in entrepreneurial initiatives, whether it is for a class, competitions, or even your career. Come out and learn on how to capitalize on innovations and succeed as an entrepreneur. This is one event not to be missed!
Tickets (Free)
Journalism
The Rise of “Ethnic Media”
January 19th 2010, 6:30pm-8:00pm
Innis Town Hall (2 Sussex Ave)
While mainstream media continue to wring their hands over the future of newspapers and the loss of ad revenue, another more optimistic scenario is playing out across the country. The so-called “ethnic media” – journalistic publications and broadcasts targeting new and third-language Canadians – are flourishing.
CJF Forums welcomes Jagdish Grewal, editor and publisher of Punjabi Post; Shirley Chan, managing editor of the magazine and supplement section of Ming Pao Daily News; Madeline Ziniak, Canadian Ethnic Media Association executive chair and OMNI Television national vice president; and Lori Abittan, president and CEO of Multimedia Nova Corporation, to discuss their respective visions, how they’re realizing them and the progress they’re making. Chief Diversity Officer of the Ontario Public Service and former journalist Noëlle Richardson will moderate the panel.
Tickets (pricing structure varies)
Public Relations
PR 101: Opportunities for Entrepreneurs
January 21st 2010, 12:00pm-1:30pm
MaRS Discovery District, CR2 (101 College St)
Hill & Knowlton’s PR 101: Opportunities for Entrepreneurs session will introduce you to the world of public relations and the best way for entrepreneurs to leverage the value of PR in meeting both business and marketing goals. Relating specifically to a successful product/company launch, the session will review the role, benefits and impact of public relations within the marketing mix and provide guidance on incorporating key PR strategies into business plans.
Tickets (Free)
Rich Media
Jan 20 (AETO) After Effects Toronto User Group
January 20th 2010, 6:45pm-9:00pm
Element156 – Digital Media Center (156 Augusta Ave)
We’ll be kicking off our presentation with Steve Roberts giving us a demo in Imagineer’s Mocha.
Following Steve, our next presenter we bring you Tom Green. Tom will be talking about “the rise of Flash video to today’s ubiquity of the technology”.
Tickets (Free)
Tweetup
ING DIRECT Toronto Meet and Tweet
January 21st 2010, 6:00pm-10:00pm
Dark Horse Espresso Bar (215 Spadina Ave)
ING DIRECT Canada is welcoming social media buffs and community members to join us at our first Meet and Tweet in Toronto. Mix and mingle while discussing the use of social media and online communities, ways to save in the New Year, and getting to know fellow members of the ING DIRECT social community. The event will be hosted by Peter Aceto, President & CEO of ING DIRECT Canada, who will open up the discussion.
Meet and Tweet with us at the Darkhorse Espresso Bar in the heart of downtown Toronto. Learn about the role social media plays within traditional media from Matt Hartley, Technology Reporter at the National Post, and about online savings tools/communities from financial blogger Preet Banerjee from wheredoesallmymoneygo.com. The event will be complete with Wi-Fi access, good food (brought to you by Freshii, and cupcakes by The Designer Cookie) and refreshments. Hope to see you there!
Tickets (free)
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